With over 30 years of experience in IT services scoping and delivery, Geoff Smith has built a distinguished career based on the belief that technology is a fundamental driver of business outcomes. Throughout his tenure in the industry, Geoff has witnessed the evolution of IT from a basic necessity for running a business to a pivotal component in shaping business strategy and competitive advantage.

Geoff has developed hundreds of solutions and service frameworks, each meticulously tailored to empower organizations to achieve their goals. His extensive background spans a wide array of customer verticals and business sizes, giving him unique insight into how organizations can maximize value and minimize risk in their IT service development.

Over the past decade, Geoff has focused on operational excellence within IT. Recognizing that up to 70% of IT budgets are dedicated to Day 2 activities, he emphasizes the importance of aligning IT services with the ever-growing demand for technology. Geoff is passionate about helping organizations maximize the value of their existing investments in people, processes, and technology, ensuring that teams consistently operate at the top of their capabilities.

Known for his collaborative approach, Geoff does not dictate solutions. Instead, he actively listens, probes, and works alongside customers to uncover the right answers. He believes that the most effective operational models are those in which all stakeholders are invested, trust the process, and are committed to the outcomes. Geoff Smith’s dedication to partnership and operational effectiveness continues to help organizations realize the full potential of their IT investments.